Course Description


This Course is introduced in our college from the academic year 2007-2008. The objective of the course is to provide students with a firm grounding in communication skills. It aims to develop ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical application, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

Like the BMS course, this is also a three year course with six semesters. The areas of specialization in third year: Advertising and Journalism. During the second year, the student receives on the job training through internship. Besides this Groups Discussions and Field Visits will be conducted the course of 3 years.

Syllabus


SEMESTER I
1.1 Effective Communication Skills I
1.2 Fundamentals of Mass Communication
1.3 Introduction to Computers
1.4 Introduction to 20th Century World History
1.5 Introduction of Sociology
1.6 Economics
SEMESTER II
2.1 Effective Communication Skills II
2.2 Political Concepts & Indian Political System
2.3 Principles of Marketing
2.4 Introduction to Psychology
2.5 Principles of Management
2.6 Introduction to Literature in English
SEMESTER III
3.1 Introduction to Public Relation
3.2 Introduction to Media Studies
3.3 Culture Studies
3.4 Understanding Cinema
3.5 Advanced Computers
SEMESTER IV
4.1 Introduction to Advertising
4.2 Introduction of Journalism
4.3 Mass Media Research
4.4 Organisational Behaviour
4.5 Radio and Television
4.6 Print production and photography
SEMESTER V
5.1 Advertising in Contemporary Society
5.2 Copywritingt
5.3 Advertising Design
5.4 Consumer Behaviour
5.5 Media Planning and Buying
5.6 Brand Buying
or
5.1 Reporting
5.2 Editing
5.3 Feature and opinion
5.4 Journalism and Public Opinion
5.5 Indian Regional Journalism
5.6 Newspaper and Magazine Making
SEMESTER VI
6.1 Advertising and Marketing Research
6.2 Legal Environment and Advertising Ethics
6.3 Financial Management for Mrkt.& Advt
6.4 Agency Management
6.5 The Principles & Practice of Direct Marketing
6.6 Contemporary Issues
or
6.1 Journalism Laws and Ethics
6.2 Broadcast Journalism
6.3 Niche Journalism
6.4 Internet and issue in global media
6.5 New Media Management
6.6 Contemporary Issues

Eligibility



Documents Required


For BMM Documents Required
1 Admission form in original (Green colour).
2 Original Marksheet of XIIth Std. along with four attested Photocopies.
3 Photocopy of Xth Std. Marksheet
4 Leaving Certificate with two attested Photocopies.
5 Migration Certificate and Pass Certificate with two attested Photocopies (for other than Maharashtra Board Students).
6 Four passport size photographs.
7 Eligibility form (for other than Maharashtra Board Students) will be provided by the college.
8 Affidavit on Rs. 100/- stamp paper (for Sindhi students only).
9 Caste Certificate with two attested Photocopies (for Reserved Category students only)

Requirement for IB Board


A student from another University or Board of Secondary or Intermediate Education or any other statutory examining body seeking admission to this University shall apply to the Registrar of University of Mumbai for a Certificate of Eligibility.

Such students will be admitted to the deemed class only if they have obtained the Provisional Certificate of Eligibility from the Registrar, University of Mumbai for that class. For final confirmation of Eligibility students should submit the following certificates in original, along with a copy of :

1. Original Mark Sheet.

2. Original Passing Certificate.

3. Original Migration Certificate.

Students whose admission is provisional should note that if their admission isnot finally confirmed by the Registrar, University of Mumbai, their terms kept for the academic year shall be treated as null and void and they will not be allowed to appear at the final examination. Foreign students will have to show documentary evidence of conversion of their visa in addition to the above said conditions for eligibility.

Students seeking transfer from one College to another during the academic year are required to submit a NOC and further Transference Certificate and the Marks Certificate showing marks obtained at the First Term Examination conducted by the earlier College.

In the event of a student getting transferred from one College to anotherwithin the University of Mumbai, the marks secured by the candidate atthe end of the first term examination in the original College, shall bebinding on the candidate and on the College to which the candidate is transferred. Further a student migrating from another University tothis University for joining the Second Year Course need not be requiredto appear and pass the First Year Examination of this University if eligibility is granted by the Mumbai University to the class of admission.